Video duration: 491 seconds
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http://analytics.goo gle.com
A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you'd like to pick up a few tips on how to use some of the different features, this video is a good place to start.
Video duration: 547 seconds
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If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.
Video duration: 471 seconds
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Establishing context for your analytics data is more important than picking the right KPIs. In this short video, Avinash Kaushik explains how to establish context for your data and empower stakeholders to take action.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 252 seconds
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Learn how easy it is to track Flash content using the new Google Analytics Tracking For Adobe Flash feature with Brett Crosby, Group Manager Google Analytics, and Matthew McNeely, VP of Engineering at Sprout.
Video duration: 1526 seconds
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Tom Leung describes how to implement a variety of testing scenarios using Website Optimizer.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 420 seconds
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If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
http://www.google .com/analytics/conve rsionuniversity.html
Video duration: 285 seconds
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If you could only choose one metric to look at, Bounce Rate might be your best choice. Learn why in this entertaining and informative segment from Avinash Kaushik.
http://www.google .com/analytics/conve rsionuniversity.html
